MONARCH is New Zealand's boutique Agency for Talent & Actors, young and old working in Advertising, Film & Television. We also have a division of Commercial Models.

Member of Actors Agents Association NZ - committed to offering a professional and transparent service.

Monarch People was established in 2010 by a partnership of 3, and early in 2014 Monarch was re-structured and is now soley owned by Tracie Patel.

Tracie has had 20+ years experience in film production and was a previous owner of Film Crews, a crew booking agent for film & TVC. Tracie is based between Auckland & Queenstown representing ACTORS, SPORTS TALENT and MODELS based in Auckland, Tauranga, Wellington, Dunedin and Queenstown areas. 

Tracie also has extensive experience coordinating major fashion events around New Zealand, with prestigious brands such as Schwarzkopf, Wellington Fashion Week, Bridal Couture, Newmarket Business Association - Catwalk On the Street and Next Face of Newmarket and Skyline Queenstown.

Monarch is committed to a great relationship with the people we represent which ensures they reach their full potential and also ensures our clients know jst what level of experience they are getting when booking our people.

A Taste of the Clients we've worked with 

FILM and TV WORK: Amazon Series, Avatar 2, The Power of The Dog, Black Christmas, One Lane Bridge, Netflix The Letter to the King, Mission Impossible 6, Dynasty Warriors, Disney - Mulan, ABC - Triangle, Top of The Lake 2, Straight Forward, The Wanted, Mortal Engines, Ghost in The Shell, Palisades, Slow West, Power Rangers, Shannara Chronicles

COMMERCIAL CLIENTS: Carlton Dry (Aust), Lotto (NZ), Pokemon Go (Global), Methven (NZ), Coke (Global), American Express (Global), BNZ Bank, ASB Bank, AJ Hackett (NZ), Swisse Vitamins (Aust), Mi-Pad Hotel (NZ), Swisse Bellsuites (NZ), VINZ, Uber, Methven Satinjet (NZ), Lloyds Bank (UK), Kasztelan Beer (Poland), Feldenschlossen Beer (Switzerland), Milka (Europe), Mazda (Australia), Coors (USA), Myrbetriq (USA), Denso (Japan), BMW (Germany), (USA), North Face (USA), Samsung (Global), Tourism NZ, Mainland (NZ), Countdown (NZ), NZTA Drink Driving, ASB Bank, Spark (NZ), Pedigree (USA), Coloursteel (NZ), Opdivo (USA), Air NZ (Global), Ovomaltine (Switzerland), Homegoods (USA), Visa (Global), Int. Olympic Committee (Global),  NZ Primary Industries, Ovomaltine (Switzerland), Dulux (NZ), Toyota (NZ), Mercury Energy (NZ), Xero (NZ), Ki Chinese (China), Pfizer (USA), Panadol (NZ), Battle of Evony Superbowl Ad (USA), Voltaren (NZ), Quaker Oats (USA), Zyrtec (USA), Weedmaster (NZ), Symbio (NZ), Powerade (NZ), Lotto (NZ), Waitrose (UK), Tower Insurance (NZ), Skoda (Europe), Nikon (Global), Healtheries (NZ), MTA (NZ), Sovereign Insurance (NZ), Vodafone (NZ), Huawei (Global), KFC (NZ), McDonalds (NZ), Xtrail (Korea), Subaru (NZ), Woohoo (NZ), Glade (USA), Zales (USA), Villa Maria (NZ), BP, MacPac, Wairoa Smoothies, Old Spice (USA), Deep Spring (NZ), Ford (USA), Destination Queenstown. 

FASHION: Jane Sutherland, Benn Jae, DU Bridal, Juli Bridal, Cuda Sisters, Girl Next Door, Zambesi, Breast Cancer Cure, ID Fashion Week, Wellington Fashion Week, Many Bridal Couture Shows, Skyline Bridal Fair, Nemo Bridal and Couture, NZ Fashion Week, Mister, Newmarket Business Assn., Euphoria Design, Wild Hearts Bridal Fair. Stubbies, Hokonui Awards, Jane Sutherland, Fat Face (UK), Lands End (USA), Eider (Korea), Schwartzcopf, Bespoke Fashion @The Cloud, 

VIDEOS: Kimbra Music Vid, Levi Patel Music Vid, 



Our incredible CRM development and website design is the work of Danny Ing (a previous Monarch Director), with many merits to his name:


Marketing Association Award for Innovation (2001)Danny Ing, Founder of Datum Connect (2002) and Cinch Web (2009) won the Gold Award for an Innovative tool called e-Publisher, one of the first content management systems for non-technical users. e-Publisher:

Vero Excellence in Business Support Awards (2009)
Datum Connect, a Cinch sister company, won the Vero Excellence In Business Support Award in 2009 at a prestigious event attended by Prime Minister John Key. Building over 1,000 websites and still retaining 80% of its customer base over a 7 year period is a great achievement for any service company, let alone in website development where high customer attrition is normal.