Monarch People is New Zealand's boutique Agency for Talent & Actors, young and old working in Advertising, Film & Television. We also have a division of Commercial Models for the Fashion market. 

Monarch People was established in 2010 by a partnership of 3, and early in 2014 Monarch was re-structured and is now soley owned by Tracie Patel.

Tracie has had 20 years experience in film production and was a previous owner of Film Crews, a crew booking agent for film & TVC. Tracie is based between Auckland &
Queenstown with talent & actors based in Auckland, Tauranga, Wellington, Dunedin and Queenstown areas. 

Tracie also has extensive experience coordinating major fashion events around New Zealand, with prestigious brands such as Schwarzkopf, Wellington Fashion Week, Bridal Couture, Newmarket Business Association - Catwalk On the Street and Next Face of Newmarket and Skyline Queenstown.

Monarch is committed to a great relationship with the people we represent which ensures they reach their full potential and also ensures our clients know jst what level of experience they are getting when booking our people.

We believe in our dreams and offer practical professional advice regarding, photography, training, and work ethic so our people can reach theirs too.


Our incredible CRM development and website design is the work of Danny Ing (a previous Monarch Director), with many merits to his name:


Marketing Association Award for Innovation (2001)Danny Ing, Founder of Datum Connect (2002) and Cinch Web (2009) won the Gold Award for an Innovative tool called e-Publisher, one of the first content management systems for non-technical users. e-Publisher:

Vero Excellence in Business Support Awards (2009)
Datum Connect, a Cinch sister company, won the Vero Excellence In Business Support Award in 2009 at a prestigious event attended by Prime Minister John Key. Building over 1,000 websites and still retaining 80% of its customer base over a 7 year period is a great achievement for any service company, let alone in website development where high customer attrition is normal.